What is Sustainability?

Sustainability is a new way of thinking about an age-old concern: ensuring that our children and grandchildren inherit a tomorrow that is at least as good as today, preferably better. We want to make sure that the way we live our lives is sustainable – that it can continue and keep improving for a long, long time.

The U.S. National Environmental Policy Act of 1969 declared as its goal a national policy to "create and maintain conditions under which [humans] and nature can exist in productive harmony, and fulfill the social, economic and other requirements of present and future generations of Americans."

The most widely quoted definition internationally is the "Brundtland definition" of the 1987 Report of the World Commission on Environment and Development – that sustainability means "meeting the needs of the present without compromising the ability of future generations to meet their own needs."

Source: http://www.epa.gov/Sustainability/basicinfo.htm

The Renewable Energy Cycle


Home | Marketing | Paper Myths | FSC | Sustainability | Ideas | Facts

Sustainability Making sure that our children

This website is devoted to the advancement of the advertising calendar. Sponsored by the home of The Greenest Promotional Product . . .

Sustainable Forestry

Productive potential of forestland can be reused again and again.

Carbon Dioxide Cycle

Carbon dioxide is released during the pulp and paper-making process. The growing forests reuse carbon dioxide during photosynthesis.

Recovery of Forest Byproduct

Parts of the tree that cannot be used for paper-making are recycled for their energy value.

Energy Conservation

Energy is recovered from kraft pulping chemicals and from wood residues. The use of hydropower or wind energy conserves nonrenewable fossil fuels.

Recovery of Process Chemicals and Water

Kraft pulping chemicals are recovered and water used for paper-making is recycled.

Recycling of Recovered Paper

Post-consumer and pre-consumer wastepaper is collected and recycled.